A complete breakdown of all 20 resale marketplaces — fees, buyer demographics, best item categories, and when to use each one.
| Platform | Fee | Best For | Audience |
|---|---|---|---|
| eBay | ~13.25% + $0.30 | Everything, collectibles, electronics | Global, all ages |
| Poshmark | 20% | Women's clothing, designer, accessories | US women 25–45 |
| Mercari | 10% | General goods, toys, games, clothing | US, all ages |
| 5% (or free local) | Furniture, large items, local sales | Local buyers | |
| Etsy | 6.5% + listing fee | Vintage (20+ years), handmade, art | Crafters, collectors |
| Depop | 10% | Vintage, Y2K, streetwear, gen Z fashion | 18–30, global |
| Chairish | 30% | Vintage/antique furniture and décor | Interior designers, collectors |
| 1stDibs | ~20% (varies) | Luxury, antiques, high-end art | Affluent collectors |
| ThredUp | Up to 50% | Bulk women's/children's clothing | Value-seeking buyers |
| Whatnot | 8% | Collectibles, trading cards, live auctions | Collectors, enthusiasts |
| Grailed | 9% | Menswear, designer, luxury streetwear | Men 18–35, fashion-forward |
| StockX | ~12% | Sneakers, streetwear, luxury accessories | Sneakerheads, hypebeasts |
| Ruby Lane | ~9.9% | Antiques, vintage collectibles, fine art | Serious antique buyers |
| OfferUp | 12.9% (free local) | Local sales, general goods, furniture | Local buyers, deal seekers |
| Craigslist | Free | Local sales, furniture, large items | Local cash buyers |
| Bonanza | ~3.5% | General merchandise, collectibles, fashion | eBay alternatives, deal seekers |
| Vestiaire | ~12% | Luxury fashion, authenticated designer items | Luxury fashion buyers, global |
| LiveAuctioneers | ~15% | Fine art, antiques, estate items | Auction bidders, collectors |
| AptDeco | 18% | Used furniture, home décor, mid-century | Urban apartment dwellers |
| Invaluable | ~15% | Fine art, antiques, rare collectibles | Serious collectors, dealers |
The original and still the largest. eBay's search-driven model means motivated buyers come to you. Auction format is excellent for rare or unknown-value items where collectors will bid each other up. Fixed-price listings work for items with clear market comps. The global buyer base is unmatched — something obscure finds a buyer on eBay that would sit forever on Poshmark. Use eBay when you can identify the item specifically and buyers would be searching for it by name.
The 20% fee is painful, so price accordingly. But Poshmark's buyer culture is unique — the social/community aspect means active sellers (who share listings, participate in "parties") sell significantly faster. Strong for women's clothing at $25+, designer items, and accessories like handbags and shoes. Not ideal for men's clothing, electronics, or anything below $20 (the math doesn't work after fees).
Mercari is the most "catch-all" of the major platforms. Lower fees than Poshmark, simple listing process, and a broad buyer base. Best for items that don't fit a specialty platform — board games, kitchenware, toys, household items. Pricing on Mercari trends competitive, so don't expect premium prices. Good for volume flipping where you want fast turnover over maximum price.
For anything you don't want to ship — furniture, appliances, large decor — Facebook Marketplace is the most efficient option. Local pickup eliminates shipping risk and cost. The 5% fee for shipped items is the lowest of any major platform. Downsides: less buyer protection, buyers are more likely to ghost or no-show for pickups. Price slightly below other platforms to compensate for friction.
Etsy officially requires "vintage" items to be 20+ years old. Its buyer base actively seeks unique, curated, and artisan goods — they pay premiums for well-presented vintage items that tell a story. Strong categories: vintage kitchenware (Pyrex, cast iron), vintage jewelry and accessories, art prints, vintage home decor. Less useful for modern resale or anything that feels "generic."
Depop is essentially Instagram for vintage clothing. The visual-first interface and young buyer base (18–30) create demand for aesthetic, era-specific pieces at prices that would shock traditional thrift shoppers. A vintage Y2K butterfly clip top sells here for $35. The same item on ThredUp would go for $4. Use Depop for anything that photographs well, has a clear era aesthetic, and appeals to the fashion-forward buyer.
Chairish's 30% cut is steep, but their buyer base is interior designers and serious collectors who pay for quality. A teak credenza that would get $150 on Facebook Marketplace can sell for $600 on Chairish. The platform handles shipping logistics and buyer communications — high effort for sellers upfront (quality photos, accurate dating required) but minimal post-sale work. Only list items where the higher price makes the commission worthwhile.
1stDibs is the highest-end curated marketplace — an application process means not everyone can sell here. Best for verified antiques, designer furniture, luxury accessories, and fine art. The affluent buyer base regularly pays 5–10x what items would bring elsewhere. If you regularly source high-end antiques and can produce professional photography and documentation, 1stDibs is worth pursuing as a longer-term channel.
ThredUp operates as a consignment service — you send a bag of clothes, they price and list everything. The upside: zero effort. The downside: they take up to 50% and price items low to move volume. Only use ThredUp when you have a large volume of clothing you can't individually list and you'd rather get something than nothing. For any item worth $25+, listing it yourself on Poshmark or Depop will outperform ThredUp by 2–5x.
Whatnot is a live-streaming auction app that's exploded for trading cards, Hot Wheels, vintage toys, and sports memorabilia. The live format creates urgency and entertainment — buyers bid in real time during your stream. Top sellers build loyal audiences. The 8% fee is reasonable, but success requires comfort on camera and a dedicated schedule. If your inventory skews toward collectibles that benefit from live reveals (grading reveals, case breaks), Whatnot can dramatically outperform static listings.
Grailed is the Depop for men — a fashion-forward marketplace dominated by designer menswear, luxury streetwear, and archive pieces. Supreme, Raf Simons, Rick Owens, vintage Ralph Lauren, and Japanese workwear thrive here. The buyer base knows brands deeply and will pay accordingly. A vintage flannel that goes for $12 on eBay can fetch $80 on Grailed if it's the right label. Use Grailed for any men's clothing with brand cachet that a fashion buyer would search by label name.
StockX operates as a live market for sneakers and hype streetwear — every item is authenticated before delivery. Pricing is driven by real-time supply and demand, so you can see exactly what the market will bear before listing. Best for Nike, Jordan, Adidas, and designer sneakers in unworn condition, plus Supreme drops and luxury accessories with strong resale premiums. Items must be new/unworn; StockX is not suited for worn clothing or general thrift finds. If you find deadstock sneakers at estate sales, StockX is the first place to check.
Ruby Lane is a curated antique and collectible marketplace — more established and dealer-oriented than eBay. The buyer base is serious collectors looking for quality vintage jewelry, art glass, ceramics, dolls, and fine antiques. Listings require more detail and provenance than typical platforms, but buyers are less price-sensitive than on eBay. Good for sellers who regularly source high-quality antiques and want a dedicated collector audience beyond eBay's noise.
OfferUp merged with Letgo to become a major Craigslist alternative with a better app experience. Like Facebook Marketplace, it's strongest for local pickup transactions with no fees. The 12.9% shipping fee is less competitive, so keep shipped items on eBay or Mercari instead. Best use case: large furniture, appliances, or general merchandise where local cash in hand beats the hassle of shipping. The buyer base is deal-oriented, so expect lowball offers — price with negotiation room.
Craigslist has zero fees and the simplest listing process of any platform. For large, heavy items where shipping is impractical — sofas, dressers, appliances, exercise equipment — it's still one of the fastest ways to find local cash buyers. The tradeoff: no buyer protection, higher ghost rate, and more safety considerations for meetups. Use Craigslist for items you genuinely can't ship and want to move fast. Price 20-30% below estimated value to get quick traction.
Bonanza has the lowest fees of any major marketplace — 3.5% on items under $500. It's not as high-traffic as eBay or Mercari, but it attracts bargain-conscious buyers who've exhausted other platforms. Best used as a secondary listing destination — import your eBay inventory automatically and let it sit. The incremental sales with nearly zero work make it worthwhile for volume sellers. Don't expect fast turnover; think of Bonanza as a passive overflow channel.
Vestiaire Collective is the premium authenticated marketplace for luxury fashion — Chanel, Louis Vuitton, Hermès, Gucci, and other designer labels. Every item goes through authentication, which builds buyer trust and justifies premium pricing. If you source legitimate luxury items at estate sales, Vestiaire can dramatically outperform eBay on price for authenticated pieces. The global buyer base (strong in Europe) and luxury positioning mean serious collectors pay serious prices. Not worth it for anything below $100.
LiveAuctioneers is the largest online auction aggregator, connecting bidders to live auctions from thousands of auction houses worldwide. If you have genuine fine art, estate jewelry, rare antiques, or significant collectibles, partnering with or consigning to an auction house on LiveAuctioneers can reach a global pool of serious bidders. The competitive bidding environment often produces higher final prices than fixed-price listings for truly rare items. Best for sellers with high-value pieces that benefit from competitive bidding dynamics.
AptDeco specializes in used furniture for urban dwellers — particularly popular in NYC and other major cities. They handle the logistics including white-glove pickup and delivery, which is a massive advantage for heavy furniture. The 18% fee is higher than Facebook Marketplace but you skip all the friction of coordinating pickups. Best for quality furniture pieces (mid-century modern, designer pieces, solid wood) where the convenience premium is justified. A sofa that you'd price at $400 on Facebook can often fetch $600+ on AptDeco to buyers who value the hassle-free delivery.
Invaluable is a premier online auction platform connecting buyers with auction houses globally. Like LiveAuctioneers, it's best for high-value items that benefit from the auction format — fine art, important antiques, estate jewelry, rare books, and significant collectibles. The competitive bidding dynamic can produce exceptional prices for one-of-a-kind pieces. Invaluable's buyer base skews serious and international. For the best of your estate finds, the auction format on Invaluable can outperform any fixed-price platform when the right collector is searching.
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